M. Mathiyarasan

Sheeba, J., Mathiyarasan, M., & Girimallanavar, B. (2026). Effects of Green Marketing Strategies on Consumer Attitudes Toward Sustainable Products: Mediating Role of Environmental Knowledge and Consumer Perceived Value. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-99470-8_1

Prasanna, B. V., Dhanalakshmi, R., Dasgupta, S., Bharathi, S., Chandrakhanthan, J., & Mathiyarasan, M. (2024). Candidate Performance Prediction—A Detailed Analysis Using Predictive Analytics Workbench. In Studies in Systems, Decision and Control (Vol. 536, pp. 431-438,). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63402-4_36

Dhanalakshmi, R., Prasanna, B. V., Tiwari, R., Pavanathil, R., Kumar, K. A., & Mathiyarasan, M. (2024). Predictive Analytics in Retail: Revealing the Strategic Impact of Advertising Channels on Sales Performance Through Python and Linear Regression Model. In Studies in Systems, Decision and Control (Vol. 536, pp. 421-430,). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63402-4_35