MBA

Sheeba, J., Mathiyarasan, M., & Girimallanavar, B. (2026). Effects of Green Marketing Strategies on Consumer Attitudes Toward Sustainable Products: Mediating Role of Environmental Knowledge and Consumer Perceived Value. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-99470-8_1

Pachiyappan, S., Neogi, A., Govindappa, C., Kasibhatla, R., Meena, A., Srinivas, S., & Nagaraja, C. (2026). GREEN FINANCE AS A MEDIATOR BETWEEN GREEN BANKING PRACTICES AND SUSTAINABLE BEHAVIOURAL OUTCOMES. ECONOMICS - Innovative and Economics Research Journal, 14(2), 189-211,. https://doi.org/10.2478/eoik-2026-0032

Golhar, D., Jeewankar, A., Dhanalakshmi, R., Pillai, A., & Ravi, K. (2025). Biodegradable fabrics. Asian Textile Journal, 34(3), 39-42,.

Abirami, P., Kokila, M., Dhanalakshmi, R., Girimallanavar, B., & Kumar, D. (2025). Advancement in cotton textile industry. Asian Textile Journal, 34(3), 49-52,.

Varsha, P., Akter, S., Kumar, A., Gochhait, S., & Patagundi, B. (2021). The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019). Journal of Global Information Management, 29(4), 221-246,. https://doi.org/10.4018/JGIM.20210701.oa10

Samal, A., Hari, S., Karpagavalli, G., Reddy, Y., Roopa, K., & Sastry, N. (2025). Financial Risk Management in Global Supply Chains: Strategies for Resilience and Profitability. Journal of Information Systems Engineering and Management, 10, 110-115,. https://doi.org/10.52783/jisem.v10i3s.363

Dhanalakshmi, R., Padmaja, P., Sireesha, B., & Kumar, S. (2024). Textile industry Sustainable solutions and practices. Asian Textile Journal, 33(10-11), 55-57,.

Meenakshi, N., Kumar, S., Eshwari, B., Jayashankar, J., & Chandrakhanthan, J. (2025). Impact of Learning and Development on Talent Retention in the Digital Era (A Study with Reference to Private Sector Banks). In Studies in Systems, Decision and Control (Vol. 555, pp. 303-312,). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-67890-5_28

Prasanna, B. V., Dhanalakshmi, R., Dasgupta, S., Bharathi, S., Chandrakhanthan, J., & Mathiyarasan, M. (2024). Candidate Performance Prediction—A Detailed Analysis Using Predictive Analytics Workbench. In Studies in Systems, Decision and Control (Vol. 536, pp. 431-438,). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63402-4_36

Jahnavi, M., Santosh, K., Reddy, N., Sireesha, B., Kumar, M., & Bala, B. (2024). Optimizing Mutual Fund Portfolio Management through the Application of Advanced Soft Computing Techniques. Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/ICEEICT61591.2024.10718611